First Look 2018
On Wednesday 18th July 2018, for the second year in a row, Alea has joined First Look, the annual post-NeoCon 4-hour event at the New York Design Center (NYDC) with its flagship showroom, located on the 15th floor. Unlike NeoCon, First Look is about fitting contract furnishings into the New York City context of the market, not all across America. It is typically attended by the A&D community and the most important dealers in town. Approximately 1,300 professionals have visited the showrooms enjoying food, drinks and fun activities while discovering new products offering among the exhibitors. Alea in particular, has taken the opportunity to introduce to the USA market the new collections BLADE and XYLO and a whole new division with the A65 design driven partition system. Products were well received by the crowd confirming the positive reputation of Alea.
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